party political broadcast
- party political broadcast
(PPB)
Or party election broadcasts, PEBs. Three- to five-minute television slots in which the political parties present their messages to voters, without any intervention from television interviewers or presenters. At election time, PEBs are available only to those parties that have 50 or more candidates standing for election. They are allocated on the basis of performance in the previous election.
PPBs first appeared – in a very amateurish form – on British television in 1951. By the late 1970s they had become highly professional, as the idea that politicians could be packaged and marketed gained a foothold. Their length was reduced, the idea being that shorter broadcasts would be catchy and more memorable. Towards the end of the century, they were a medium in decline, no longer broadcast simultaneously on the terrestrial channels. Their purpose is still to rally core support and endeavour to persuade uncommitted or wavering voters. However, their impact has diminished and they are generally unloved and derided.
Glossary of UK Government and Politics .
2013.
Look at other dictionaries:
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party political broadcast — noun a short radio or television broadcast made by a political party … Wiktionary
party political broadcast — noun Brit. a short television or radio programme on which a representative of a political party presents material intended to foster support for it … English new terms dictionary
party election broadcast — (PEB) see party political broadcast … Glossary of UK Government and Politics
party political broadcast — … Useful english dictionary
party political — UK US adjective only before noun british relating to party politics or done by a political party a party political broadcast on behalf of the Labour Party Thesaurus: relating to political parties and their supportershyponym * * * ˌparty… … Useful english dictionary
party political — party po litical adj [only before noun] BrE relating to activities in which people try to get support for one political party in a country ▪ a party political broadcast on television ▪ party political propaganda … Dictionary of contemporary English
party political — UK / US adjective [only before noun] British relating to party politics or done by a political party a party political broadcast on behalf of the Labour Party … English dictionary
